DISSEMINATION PHASE

                         

We describe dissemination as a designed strategy that incorporates thinking about target audiences and the contexts in which research findings will be received, as well as communicating and interacting with larger policy and health service audiences in ways that will facilitate research uptake in decision-making processes and practice.

Working out who your primary audience is; engaging with them early and staying in touch throughout the project, ideally involving them from the planning of the study to the dissemination of findings are all principles of good dissemination. Produce targeted outputs in a format that is appropriate for the user. Understand the service context of your research and enlist the help of influential opinion leaders to act as champions. Dissemination should not be restricted to the end of a study. Consider whether any discoveries can be shared sooner.

The dissemination of research findings is an important part of the research process because it allows the benefits to be passed on to other researchers, professional practitioners, and the general public. Publicly funded research activities are rarely considered complete until the results are widely disseminated.

References:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2994786/#:~:text=We%20define%20dissemination%20as%20a,research%20uptake%20in%20decision%2Dmaking

https://www.nihr.ac.uk/documents/how-to-disseminate-your-research/19951

https://www.unisa.edu.au/research/integrity/responsible-research-practice/dissemination-of-research/#:~:text=Dissemination%20of%20research%20findings%20is,have%20been%20made%20widely%20available.

Photo by:

https://prezi.com/38tm8mma8ura/dissemination-phase/